At Gritty Web, we work with editorial teams, digital media, and content departments that need to organize, structure, and automate their online publishing without losing clarity or control.
We help transform piles of files and loose notes into a clear, navigable, and sustainable content architecture. Each project starts with an analysis of the current structure and ends with a system any editor can maintain.
Less noise, more order.We integrate low-code tools so that content publishing, distribution, and updates happen without friction. Our workflows connect your CMS, social networks, and analytics so the team can focus on what matters: creating.
Publish once, distribute where needed.We don't stop at theory. We implement performance dashboards, technical SEO audits, and navigation tests so every decision is backed by real data. This way, we avoid assumptions and continuously improve.
Decisions with data, not gut feelings.We believe in clear language, without unnecessary embellishments or empty promises. Every guide, report, or recommendation we deliver is written so any team member can understand and apply it without relying on a specialist.
No jargon, no beating around the bush.It is the discipline that organizes and structures the content of a website so that users find what they are looking for effortlessly. Good architecture reduces the bounce rate, improves navigation, and facilitates project scalability.
The first step is to conduct a content audit: inventory pages, identify duplicates, and detect gaps. Then, group the information by topic and prioritize sections based on your audience's needs. Tools like Google Analytics and heatmaps will help you make decisions.
Platforms like Zapier, Make (formerly Integromat), and n8n allow you to connect your CMS with social networks, email marketing, and analytics without writing code. They are ideal for small teams that want to publish content consistently and measure results without manual effort.
It depends on the starting point and the frequency of publication. Generally, the first changes in organic traffic and engagement are noticeable between 3 and 6 months if technical and content improvements are applied consistently. The key is patience and continuous measurement.
No, any site benefits from a solid technical foundation. Loading speed, clean URL structure, structured data, and an updated sitemap are factors that affect both personal blogs and corporate portals. Starting with the basics already makes a difference.
Establish a style guide and a clear review workflow. Use a shared editorial calendar and project management tools like Trello or Notion. Brief weekly meetings to align topics and tone help everyone row in the same direction.
Our mission is to help teams and creators organize digital chaos with clear criteria and practical tools.
Every project begins with a diagnosis of the current information architecture. We identify redundancies, gaps, and friction points to propose a structure that the user understands effortlessly.
Expected effect: reduction of the bounce rate by 30% during the first three months.We don't apply generic recipes. We analyze real navigation data, user tests, and business metrics to decide which content to prioritize, what to remove, and how to reorganize sections.
Expected effect: increase in average visit time and improvement in contact form conversion.We integrate low-code tools to synchronize publishing across the CMS, social networks, and newsletters. This way, the team spends less time on repetitive tasks and more on creating valuable content.
Expected effect: saving at least 8 hours per week on distribution tasks.We share periodic reports with the changes made, the results obtained, and the next steps. The client always knows what has been done and why.
Expected effect: long-term trusting relationship and decisions based on data, not assumptions.We know digital strategy because we apply it every day. Each member brings a different perspective on content organization and web optimization.
Content Architect
Designs navigation structures for portals with over 500 pages. He has reorganized sitemaps for digital media and reduced the bounce rate by 23%.
8 years in UX writingAutomation Engineer
Configures low-code workflows that connect CMS, networks, and analytics. He has eliminated manual tasks in editorial teams of up to 12 people.
5 years in integrationsTechnical SEO Specialist
Audits Core Web Vitals and adjusts internal link architecture. Her reports have improved the organic ranking of editorial and corporate projects.
6 years in web performance